Privacy Policy

At Chess With The Narc (operated by 86 Labs LLC), we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding the collection and use of information when you visit our website or use our services.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

• Purchase Information: When you make a purchase, we collect your name, email address, and payment information (processed securely through third-party payment processors)
• Contact Information: When you contact us, we collect your name, email address, and any information you choose to provide in your message
• Account Information: If you create an account, we collect your email address and any profile information you provide

1.2 Information Collected Automatically

• Website Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and referral sources
• Device Information: Device type, screen resolution, and unique device identifiers
• Cookies and Tracking Data: Information collected through cookies, pixels, and similar tracking technologies

2. TRACKING TECHNOLOGIES WE USE

2.1 Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:

• Pages you visit and time spent on each page
• How you arrived at our website
• Your general location (city/region level)
• Device and browser information

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

2.2 Google Pixel (Google Ads Conversion Tracking)

We use Google Pixel to track conversions and measure the effectiveness of our advertising campaigns. This helps us:

• Understand which ads lead to purchases
• Optimize our advertising for better results
• Create audiences for remarketing (showing ads to previous visitors)

2.3 Facebook Pixel (Meta Pixel)

We use Facebook Pixel to track visitor actions and measure advertising effectiveness on Facebook and Instagram. This allows us to:

• Track conversions from Facebook ads
• Build custom audiences for advertising
• Optimize ad delivery to people likely to be interested in our content
• Create lookalike audiences based on our customers

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Improve our website and user experience
• Send you important updates about your purchases
• Analyze website traffic and user behavior
• Personalize your experience on our website
• Measure and improve our marketing campaigns
• Comply with legal obligations

4. INFORMATION SHARING AND DISCLOSURE

We do not sell your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

• Payment Processors: Stripe and other payment processors to handle transactions
• Email Services: Email service providers for communication and marketing
• Analytics Providers: Google Analytics, Google Ads, Facebook for website analytics and advertising
• Hosting Providers: Website hosting and content delivery services

4.2 Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or that of our users or the public.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Purchase Records: Retained for tax and legal compliance purposes (typically 7 years)
• Website Analytics: Anonymized data may be retained indefinitely for business insights
• Marketing Data: Retained until you opt out or request deletion

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

• Access: Request information about the personal data we have about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information
• Opt-out: Opt out of marketing communications or data processing for marketing purposes
• Data Portability: Request a copy of your data in a machine-readable format

To exercise these rights, please contact us at contact@chesswiththenarc.com.

7. COOKIES AND BROWSER SETTINGS

You can control cookies through your browser settings:

• Most browsers allow you to view, manage, and delete cookies
• You can set your browser to refuse cookies or alert you when cookies are being sent
• Disabling cookies may affect website functionality

Opt-out Links for Advertising:

• Google Ads: Google Ad Settings
• Facebook Ads: Facebook Ad Preferences

8. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

9. CHILDREN'S PRIVACY

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

11. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected about you
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

12. EUROPEAN UNION PRIVACY RIGHTS (GDPR)

If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the rights listed in Section 6 above. Our lawful basis for processing your information includes:

• Contract: To fulfill our contract with you for purchases
• Legitimate Interest: For website analytics and marketing
• Consent: Where you have provided explicit consent

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

14. CONTACT INFORMATION

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.